Simon Manchipp, Founder of design agency Someone, today proclaimed “the logo is dead”. Manchipp feels that businesses would be better off creating richer ‘brand worlds’; they simply don’t need logos any more.
He cites the Euro 2012 branding as a perfect example of an immersive ‘brand world’, made up of a selection of backgrounds, textures and illustrations. He goes as far as to say that they could ditch the Euro 2012 logo altogether and “be left with brilliant, exciting, ownable and authentic visual identity”.
As the first comment on the D&AD blog post notes, Manchipp’s proclamation is possibly a bit late. ‘Logos don’t play the part they used to they’ve just become one of many important elements including patterns, photography, typography, language, illustration etc that constitute a modern brand identity’.
Will logos always have a part to play or are they dead and buried?