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Martin Keane is a self-confessed social (media) animal

I’m a social (media) animal

Posted by Martin Keane on Wednesday, October 13, 2010 · 1 Comment (Edit)

Since an early age I felt that I had to choose a path which made a difference, in recent years I came to realise that this had to centre on helping people realise that animals must be treated with greater respect. They feel emotion just like us.

I will never forget the feeling I had when I saw the advert for a “Movement Builder” at OneKind in New Media Age a few months back. It was just like those moments in movies when the heavens open up and the light shines upon one lucky person. I simply had to be this mysteriously titled Movement Builder.

Social media appeals to me in a big way; I am what you might call a Social Media Enthusiast and what my wife might call a Social Media Addict. I love the level of interaction social media can bring and the power this can place in the hands of organisations using it properly.

Digital media is a component key in OneKind’s engagement strategy for spreading the conversation, building the movement and empowering our supporters. We have embraced a number of tools, including “They’re Here”. What this will do for OneKind is game changing.

I aim to create (and be part of) a powerful and proactive network of supporters with a shared interest. This is a unique role and a fantastic opportunity to build a mass movement, who will share our values and embrace the OneKind lifestyle. Just the job for a social [media] animal.

I look forward to sharing my experiences with you all at Be Good Be Social and encouraging you to take a similar journey with your organisations.

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  1. […] This post was mentioned on Twitter by Ross McCulloch, Third Sector Forums, The Melting Pot, Martin Keane, Oxfam Scotland and others. Oxfam Scotland said: Great post from @onekind on Social media for charities #begoodbesocial ^rm […]

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