10 UK social media stats you NEED to know [video]

10 UK #socialmedia stats you NEED to know.

Appreciate any shares of my ???? everyone.#marketing #comms #PR #digital pic.twitter.com/3dXOtIiKdc

— Ross McCulloch (@ThirdSectorLab) October 25, 2016

Gathered from ONS, Department for Culture, Media & Sport and Ofcom data, my short video rounds up the latest stats from 2016 that every marketer should know:

• 82% of British adults use the internet daily.
• Facebook has 38.9 million UK users.
• 64% of British adults use social media.
• Instagram has the youngest users.
• LinkedIn has the oldest users.
• 71% of British adults have a smartphone.
• The most common use of social media is to find out what’s happening locally.
• 99% of 16-24 year olds in the UK use social media weekly.
• LinkedIn has more male users (62%). Instagram has more female users (56%).
• 37% of people who use social media do so several times a day.
• Twitter has 20.9 million UK users. The majority of whom are 25-44 years old.
• Messaging apps are on the rise. There’s now 16.7 million UK WhatsApp users.

Any surprises in there?