Your charity’s videos are crap. Here’s how you can change that.

Still spending thousands of pounds creating project-focused videos for your charity that end up with 45 views on YouTube? Stop. Now.

If that’s your strategic approach to video it’s a waste of your time and money. It’s a waste of your viewers’ time. The best videos aren’t about projects per se; that’s only of interest to your staff or volunteers. In fact there’s every chance they don’t watch them either. The videos that will truly connect are the ones which people can relate to – you need to start getting better at storytelling. As Annie Escobar puts it: 

“It’s about the why, not the what. Showing, not telling. Feeling, not facts.”

 It’s worth remembering that just because you’re trying to tackle a serious issue your videos don’t always need to be sombre affairs. ‘Follow the Frog’ is a great example of humurous storytelling as a way of encouraging people to make positive change.

[youtube http://www.youtube.com/watch?v=3iIkOi3srLo?wmode=transparent]

Think about the difference your non-profit makes. Those are the stories you want to be telling. Do everyone a favour and ditch the corporate, project-orientated, ‘how we do things’ videos and start really inspiring people.

Scotland’s first third sector social media conference

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Bookings can now be made for Scotland’s first full-day third sector social media conference – Social Media for Social Good – via the GCVS website. Full programme below.

When: 9am – 4.30pm Thursday 26th April 2012

Where: The Albany Learning and Conference Centre, 44 Ashley St, Glasgow, G3 6DS

Price: £99 for one delegate. £185 for two. Further 20% discount for GCVS members. Prices exc VAT.

We’ve teamed up with Glasgow Council for the Voluntary Sector to bring you an amazing line-up of speakers and interactive workshops to help you get the most out of digital media for your charity, community group or social enterprise. 

Social media has transformed the way the third sector campaigns, raises funds, sells, recruits volunteers and raises awareness. The online world has truly transformed the way we engage with our beneficiaries, the public & key influencers.

Social media is no longer a ‘nice to have’ element of your marketing, PR, campaigning and fundraising mix – it’s an essential tool which can transform the way your organisation connects with the world.

Our one day conference will be anything but dull, we’ll be exploring key case studies, the latest digital media trends and providing you with the skills you need to make a mark with social media.

As well as being an amazing learning experience, ‘Social media for social good’ is a great networking opportunity. Our event is suitable for charities, community groups, social enterprises and other third sector organisations as well as public or private orgs looking to connect with the sector.

 

Programme

9.00am Registration & Tea/Coffee

 

9.30am Speaker: 

Ross McCulloch – Third Sector Lab & Be Good Be Social

Third sector social media – A look at why we cannot ignore digital & what 2012 has in store

 

9.45am Workshop Slot One – choice of 4 workshops:

 

– Conrad Rossouw – Digital Manager, Shelter Scotland 

Measuring success – Social media monitoring and analysis

 

– Anna Cook – Content strategist and web copywriter

Better blogging – Making your blog work for your organisation

 

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF

Facebook tactics – Getting the most out of the world’s biggest social network

 

– Kate Henderson and June MacLeod – GCVS 

Inbox heaven – Creating email newsletters that people actually want to read

 

11.00am Tea & Coffee break

 

11.15am Workshop Slot Two – choice of 4 workshops:

 

– Conrad Rossouw – Digital Manager, Shelter Scotland 

Measuring success – Social media monitoring and analysis

 

– Anna Cook – Content strategist and web copywriter

Better blogging – Making your blog work for your organisation

 

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF

Twitter tactics – How your organisation can make 140 characters work for you

 

– Kate Henderson and June MacLeod – GCVS 

Inbox heaven – Creating email newsletters that people actually want to read

 

12.30pm Lunch in the Albany Cafe

 

1.20pm Speaker:

Jamie Livingstone – Communications and Campaigns Manager, Oxfam Scotland

Digital influencer – How social media can play a key role when working with journalists, politicians and beyond. (15mins talk and 5 mins Q&A)

 

1.40pm Workshop slot Three – choice of 4 workshops:

– Sara Thomas – Fundraiser, MND Scotland 

Money talks – Online fundraising & social media

 

– Martin Dewar – Digital Director, Young Scot

Young people – Engaging with 11 to 26 yr olds online

 

– Ross McCulloch – Founder, Third Sector Lab & Be Good Be Social

Back to basics – Creating the world’s quickest social media strategy

 

– Alison Hutcheson – Founder, Woods Noble Media

Storytelling with video – Making online videos that people connect with 

 

2.55pm Workshop slot Four – choice of 4 workshops:

 

– Sara Thomas – Fundraiser, MND Scotland 

Money talks – Online fundraising & social media

 

– Martin Dewar – Digital Director, Young Scot

Young people – Engaging with 11 to 26 yr olds online

 

– Workshop Host TBC – Blackbaud Europe

Fundraising on the move – Getting the most out of mobile technology

 

– Alison Hutcheson – Founder, Woods Noble Media

Storytelling with video – Making online videos that people connect with

 

4.10pm Speaker:

Ed Henderson – Jack Draws Anything

The little boy with the big art – How six year old Jack Henderson raised over £31,000 for charity with a little help from social media. (15 mins talk and 5 mins Q&A)

 

4.30pm Closing comments

 

BOOK TODAY

Video for the Web – Glasgow training workshop, 22nd March 2012

CC image courtesy of http://www.flickr.com/photos/richiec

The cost of shooting high quality video is at an all-time low and watching videos online has never been more popular – Cisco predict that 90% of web traffic will be video by 2013. Video can be a powerful way for third sector organisations to bring their work to life.

Part of the GCVS social media training programme, our hands-on workshop will teach you how to plan, shoot, edit and upload video for the web using software and equipment that won’t break the bank. You’ll come away from the workshop with working knowledge of storyboarding, planning a shoot, using audio and video equipment, interview techniques, editing your content, how to upload your videos to the major platforms, such as YouTube and Vimeo, and simple ways to attract more viewers. 

The workshop is hosted by Be Good Be Social video wonder woman Erin Maguire – if you’ve ever been to one of our events she’s the one behind the camera and if you’ve ever watched our talks online it’s thanks to her. Erin has 15 years experience as a sound/video/lighting technician, 6 years as a filmmaker and 4 as a web media producer. She knows her stuff. I’ll also be on hand during the workshop to help Erin out.

Hope you can join us on 22nd March 9.30am-4.30pm, bookings can be made now via the GCVS website.

Make 2012 the year your charity gets serious about social media #Scotland

Have a butchers at pages 3 & 4. I’ve helped GCVS put together a digital media training programme for 2012, aided by various #BeGoodBeSocial regulars:

  • Writing for the web – Content strategistic, copywriter and keen cyclist Ann Cook will be hosting this workshop exploring blogs, newsletters, content strategy and more.

 

  • Social media basics – I’ll be hosting this one, you’ll hear from some people making real headway with social media in the Scottish third sector throughout the day.

 

  • Using Twitter and Facebook for your organisation – I’ll be joined by Martin Keane, Social Media Strategist with Third Sector Lab and digital chap for SCIAF for this one.

 

  • Measuring your online success – This workshop will be hosted by Conrad Rossouw of Shelter Scotland. He’ll be giving solid practical advice on how you can measure your impact online.

 

  • Online fundraising – This one will be hosted by Sara Thomas, fundraiser with MND Scotland. She’ll be haring her experiences of using online fundraising tools  within MND Scotland.

 

  • Video for the web – #BeGoodBeSocial video expert Erin Maguire will take workshop attendees through the process of planning, shooting, editing and uploading a video from scratch.

Booking details are included in the PDF above.