Using Twitter & Facebook for Your Organisation – Glasgow 12th Sept

Training workshop – 12th Sept 2012 9.30am to 4.30pm

£125 GCVS Members | £180 Non-members

Lunch included

Booking via GCVS

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Put together by Sara Thomas and my good self, this hands-on workshop covers everything you need to know about using the two key social media channels – Twitter & Facebook. The workshop is aimed at charities, social enterpries and community groups but is open to everyone.

During the first half of the day we’ll help you understand what Twitter is all about and why your organisation should be using it. We’ll help you set-up and optimise your Twitter profile, show you how to find and follow key influencers, cut through the Twitter jargon, reveal some of the key tools to make using Twitter easy-peasy and show you how to measure your impact online.

In the second half of the workshop we’ll give you the skills and knowledge needed to utilise Facebook as a key marketing and user-engagement tool for your organisation. We’ll show you how to set-up and optimise your organisation’s Facebook page, find and follow other organisations in your sector, ways to truly engage your fans and more.

You’ll come away from the workshop with all the know-how and hands-on skills needed to make your organisation’s presence on Twitter and Facebook a success.

Scotland’s first third sector social media conference

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Bookings can now be made for Scotland’s first full-day third sector social media conference – Social Media for Social Good – via the GCVS website. Full programme below.

When: 9am – 4.30pm Thursday 26th April 2012

Where: The Albany Learning and Conference Centre, 44 Ashley St, Glasgow, G3 6DS

Price: £99 for one delegate. £185 for two. Further 20% discount for GCVS members. Prices exc VAT.

We’ve teamed up with Glasgow Council for the Voluntary Sector to bring you an amazing line-up of speakers and interactive workshops to help you get the most out of digital media for your charity, community group or social enterprise. 

Social media has transformed the way the third sector campaigns, raises funds, sells, recruits volunteers and raises awareness. The online world has truly transformed the way we engage with our beneficiaries, the public & key influencers.

Social media is no longer a ‘nice to have’ element of your marketing, PR, campaigning and fundraising mix – it’s an essential tool which can transform the way your organisation connects with the world.

Our one day conference will be anything but dull, we’ll be exploring key case studies, the latest digital media trends and providing you with the skills you need to make a mark with social media.

As well as being an amazing learning experience, ‘Social media for social good’ is a great networking opportunity. Our event is suitable for charities, community groups, social enterprises and other third sector organisations as well as public or private orgs looking to connect with the sector.

 

Programme

9.00am Registration & Tea/Coffee

 

9.30am Speaker: 

Ross McCulloch – Third Sector Lab & Be Good Be Social

Third sector social media – A look at why we cannot ignore digital & what 2012 has in store

 

9.45am Workshop Slot One – choice of 4 workshops:

 

– Conrad Rossouw – Digital Manager, Shelter Scotland 

Measuring success – Social media monitoring and analysis

 

– Anna Cook – Content strategist and web copywriter

Better blogging – Making your blog work for your organisation

 

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF

Facebook tactics – Getting the most out of the world’s biggest social network

 

– Kate Henderson and June MacLeod – GCVS 

Inbox heaven – Creating email newsletters that people actually want to read

 

11.00am Tea & Coffee break

 

11.15am Workshop Slot Two – choice of 4 workshops:

 

– Conrad Rossouw – Digital Manager, Shelter Scotland 

Measuring success – Social media monitoring and analysis

 

– Anna Cook – Content strategist and web copywriter

Better blogging – Making your blog work for your organisation

 

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF

Twitter tactics – How your organisation can make 140 characters work for you

 

– Kate Henderson and June MacLeod – GCVS 

Inbox heaven – Creating email newsletters that people actually want to read

 

12.30pm Lunch in the Albany Cafe

 

1.20pm Speaker:

Jamie Livingstone – Communications and Campaigns Manager, Oxfam Scotland

Digital influencer – How social media can play a key role when working with journalists, politicians and beyond. (15mins talk and 5 mins Q&A)

 

1.40pm Workshop slot Three – choice of 4 workshops:

– Sara Thomas – Fundraiser, MND Scotland 

Money talks – Online fundraising & social media

 

– Martin Dewar – Digital Director, Young Scot

Young people – Engaging with 11 to 26 yr olds online

 

– Ross McCulloch – Founder, Third Sector Lab & Be Good Be Social

Back to basics – Creating the world’s quickest social media strategy

 

– Alison Hutcheson – Founder, Woods Noble Media

Storytelling with video – Making online videos that people connect with 

 

2.55pm Workshop slot Four – choice of 4 workshops:

 

– Sara Thomas – Fundraiser, MND Scotland 

Money talks – Online fundraising & social media

 

– Martin Dewar – Digital Director, Young Scot

Young people – Engaging with 11 to 26 yr olds online

 

– Workshop Host TBC – Blackbaud Europe

Fundraising on the move – Getting the most out of mobile technology

 

– Alison Hutcheson – Founder, Woods Noble Media

Storytelling with video – Making online videos that people connect with

 

4.10pm Speaker:

Ed Henderson – Jack Draws Anything

The little boy with the big art – How six year old Jack Henderson raised over £31,000 for charity with a little help from social media. (15 mins talk and 5 mins Q&A)

 

4.30pm Closing comments

 

BOOK TODAY

Scotland’s first Social Media for Social Good conference

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Scotland’s first ever all-day third sector social media conference, Social Media for Social Good, will take place on 26th April 2012 at The Albany Learning and Conference Centre, Glasgow.

The event will be packed with amazing talks and a selection of practical workshops, encompassing topics such as video for the web, better blogging, facebook and twitter tips, social media strategy, online fundraising and more.

We’re keen to keep the conference affordable so tickets will be under £100 – they’re going to be available via the GCVS website from 1st March onwards. I’ll let you know the full speaker and workshop line-up soon!

Thanks to all the social media santas

Well it seems a fair few of you got in to the Christmas spirit and read my blog post about Shelter Scotland’s Blantyre project. Over 20 gifts were received just in time for Christmas, staff at the service had feared they would not be able to provide a gift for every child.

Linda Dickson, Service Manager at Shelter Scotland’s Support Service South Lanarkshire, said:

“We are overwhelmed by the level of support we have received and it just goes to show the positive impact social media can have. Homelessness can have a devastating effect on children’s lives and Christmas can be a particularly difficult time for them and their families.

On behalf of everyone at Shelter Scotland I would like to send a heartfelt thank you to those who donated a gift and made Christmas Day a very special time for the families and children we work with.”

 

Create a weather channel for your city using @ifttt

I’ve become slightly addicted to the wonderful If This Then That (ifttt). In essence, ifttt is a way to put the internet to work for you by creating tasks that fit this simple structure: if this then that. For example:

TThere’s tons of ifttt Channels (DropBox, Twitter, Facebook, Gmail, YouTube and more) which define Triggers and Actions, the basic building blocks for creating ifttt tasks.

I thought it would be interesting to have a play about with ifttt tasks and I came up with @WeegieWeather – an ifttt powered weather channel for Glasgow. This ifttt powered twitter account tweets when certain parameters are met, utilising the Yahoo Weather Channel as a trigger. So you’ll get a tweet to let you know if it’s going to be snowing tomorrow, if it’s about to turn to rain in the afternoon, if it’s bikini weather tomorrow, if it’s going to be clear skies and so on. I’ve added a fair few weather triggers so weegies need never get caught without an umbrella or sun cream again.

I take no responsibility for the accuracy of the tweets as they’re powered by Yahoo Weather not me. Don’t moan to me that your picnik at Kelvingrove Park got rained upon if the tweets said it was clear skies.

A rather nice ifttt trigger/action I’ve set up means the @WeatherWeather twitter avatar should always reflect the weather right now in Glasgow. I used Creative Commons images for this:

Glasgow_clear_square
Glasgow_cloudy_square
Glasgow_rain_square
Glasgow_snow_square

Clear day (squinty bridge) shot by Andrew Rennie.

Cloudy day (Clydeport crane) shot by Kristian Dela Cour.

Rainy day (Gibson St umbrella) shot by Neil H.

Snowy day (Glasgow uni) shot by Ian Dick.

Anyone can create their own weather channel for their city based upon the ifttt recipes I’ve shared. I’d love feedback on this and I’m especially interested to hear from other people using ifttt.

 

Make 2012 the year your charity gets serious about social media #Scotland

Have a butchers at pages 3 & 4. I’ve helped GCVS put together a digital media training programme for 2012, aided by various #BeGoodBeSocial regulars:

  • Writing for the web – Content strategistic, copywriter and keen cyclist Ann Cook will be hosting this workshop exploring blogs, newsletters, content strategy and more.

 

  • Social media basics – I’ll be hosting this one, you’ll hear from some people making real headway with social media in the Scottish third sector throughout the day.

 

  • Using Twitter and Facebook for your organisation – I’ll be joined by Martin Keane, Social Media Strategist with Third Sector Lab and digital chap for SCIAF for this one.

 

  • Measuring your online success – This workshop will be hosted by Conrad Rossouw of Shelter Scotland. He’ll be giving solid practical advice on how you can measure your impact online.

 

  • Online fundraising – This one will be hosted by Sara Thomas, fundraiser with MND Scotland. She’ll be haring her experiences of using online fundraising tools  within MND Scotland.

 

  • Video for the web – #BeGoodBeSocial video expert Erin Maguire will take workshop attendees through the process of planning, shooting, editing and uploading a video from scratch.

Booking details are included in the PDF above.