Measuring your online success – 25th Oct – Glasgow

Glasgow Council for the Voluntary Sector (GCVS)

Training workshop

25th October 2012 9.30am to 12.30pm

£70 GCVS Members | £95 Non-members

Book your space today

Guage marking

Delivered by Conrad Rossouw, Shelter Scotland, for Third Sector Lab this half-day workshop will show you how you can use key tools to measure the impact of your online presence – your website and your social media channels. Google Analytics has become the preferred tool for measuring the impact of online marketing buts it’s rarely used to its full potential. We’ll show you how you can make the most of Google Analytics, helping you to measure your success online.

The workshop will also cover key social media monitoring and measurement tools, helping you get the most out of your campaigns across various channels, including Twitter and Facebook. You’ll come away from the workshop with increased confidence in how to configure and use Google Analytics and social media measurement tool for reporting on your online marketing and website performance.

Hopefully you can join me and Conrad on 25th Oct at The Albany Learning & Conference Centre!

Online fundraising half-day workshop – Glasgow 23rd Feb 2012

If you’re a fundraiser, someone new to the profession or if raising funds is part of your wider role then it’s hard to ignore the potential of online tools and social media. For many charities their online giving strategy starts and stops with a donate-button on their website, often with little thought put in to how they’ll encourage people to part with their hard earned cash. 

Our Third Sector Lab Online Fundraising workshop is here to help. Hosted by Sara Thomas, Fundraiser with MND Scotland and former Be Good Be Social speaker, the half-day workshop will give you everything you need to get started fundraising online.

Part of the GCVS Learning and Development programme, the training workshop is just £65 for members or £85 for non-members. The workshop runs twice on Thu 23rd February 2012, allowing you to choose between a morning or afternoon session.

What Sara will be covering:

· An introduction to online fundraising tools – how to get started & notes on best practice

· Incorporating online fundraising into your overall fundraising strategy

· Practical workshop – how do we make this work in your organisation?

What Sara wants participants to bring:

· Enthusiasm

· Curiosity

· Any questions that they have about online fundraising, especially ones specific to their organisation.

What Sara wants participants to take from the session:

· A clear idea of the range of online fundraising tools available

· To feel confident about getting started, or feel more secure in their existing knowledge

· To feel confident about integrating online/digital fundraising into their existing strategy

· Ideas for the use of online fundraising that’s specific to their organisation

· To come away with practical tips about digital fundraising that are drawn from case study and real life experience

Book online now.

£65 GCVS members, £85 non-members.

You can choose between a morning or afternoon session.

Thu 23rd February 2012 9.30am – 12.30pm

Thu 23rd February 2012 1.30pm – 4.30pm

You can contact Stacey on 0141 332 2444 or if you’d prefer to be invoiced or to have a booking form sent to you.

This workshop is part of a range of social media training workshops available at GCVS in partnership with Third Sector Lab.

Thanks to all the social media santas

Well it seems a fair few of you got in to the Christmas spirit and read my blog post about Shelter Scotland’s Blantyre project. Over 20 gifts were received just in time for Christmas, staff at the service had feared they would not be able to provide a gift for every child.

Linda Dickson, Service Manager at Shelter Scotland’s Support Service South Lanarkshire, said:

“We are overwhelmed by the level of support we have received and it just goes to show the positive impact social media can have. Homelessness can have a devastating effect on children’s lives and Christmas can be a particularly difficult time for them and their families.

On behalf of everyone at Shelter Scotland I would like to send a heartfelt thank you to those who donated a gift and made Christmas Day a very special time for the families and children we work with.”


Make 2012 the year your charity gets serious about social media #Scotland

Have a butchers at pages 3 & 4. I’ve helped GCVS put together a digital media training programme for 2012, aided by various #BeGoodBeSocial regulars:

  • Writing for the web – Content strategistic, copywriter and keen cyclist Ann Cook will be hosting this workshop exploring blogs, newsletters, content strategy and more.


  • Social media basics – I’ll be hosting this one, you’ll hear from some people making real headway with social media in the Scottish third sector throughout the day.


  • Using Twitter and Facebook for your organisation – I’ll be joined by Martin Keane, Social Media Strategist with Third Sector Lab and digital chap for SCIAF for this one.


  • Measuring your online success – This workshop will be hosted by Conrad Rossouw of Shelter Scotland. He’ll be giving solid practical advice on how you can measure your impact online.


  • Online fundraising – This one will be hosted by Sara Thomas, fundraiser with MND Scotland. She’ll be haring her experiences of using online fundraising tools  within MND Scotland.


  • Video for the web – #BeGoodBeSocial video expert Erin Maguire will take workshop attendees through the process of planning, shooting, editing and uploading a video from scratch.

Booking details are included in the PDF above.