10 must-read Facebook resources for non-profits 2012


Creative Commons image courtesy of ‘dkalo’ via Flickr

I’ve curated two Top Ten Facebook Resources for Non-profits – one back in 2010 and one last year. Both have been incredibly popular posts and most of the articles, tips and tools in those top tens are as valid today as they were back then. There’s been lots of changes with Facebook in the last year so I thought it was time I updated my Top Ten.

Here’s my fresh list of ten Facebook resouces which charities, social entrepreneurs and community groups cannot live without…

1. Facebook Pages Overview

Facebook’s official two-page guide to all the features and functionality of Facebook pages really is the best place to start. It is also a great way of reminding yourself of all those often underused features pages contain.


2. Ten ways to grow your Facebook following

You don’t simply build a page and people flock to it. This isn’t Wayne’s World 2 or Field of Dreams. Social Media Examiner has a great list of tactics for building your page’s fan base.


3. How (and why) to delete negative comments and how to ban specific users

John Haydon’s video gives a quick overview of how to deal with unwanted comments on your Facebook page. Whether it is racist language or someone attacking another fan you may need to remove comments from time to time. Make sure you get it right.


4. Social media fundraising, Obama and the 2012 Presidential election

Not strictly speaking a Facebook resource but Frank Barry’s recent blog post shows us what we can learn from Obama’s 2012 campaign.


5. Facebook Pages Insights Guide

Another official Facebook guide, this time covering Insights. If you’re not using your page’s Insights to tailor content to the needs of your users then now is the time to start.


6. Facebook: I want my friends back

Is Facebook the biggest bait n switch in history? If you want an overview of the recent changes Facebook have made, in particular the often costly ‘promoted posts’, this article from Dangerous Minds is a must-read.


7. How non-profits can use measurement to adapt to the Facebook algorithm change

Once you’ve read the Dangerous Minds post it’s time to do something about the Facebook changes. Beth Kanter shows you how your charity can use measurement to truly get the most out of your page.


8. Marketing on Facebook: Best Practice Guide

This official guide gives a great overview of the Facebook ecosystem. It is particularly useful if your non-profit has the budget to experiment with ads and promoted posts.


9. The future of Facebook fundraising

These useful slides from Jonathan Waddingham and Rosa Birch of JustGiving cover the importance of sharing, case studies, hints & tips plus what’s in store for Facebook fundraising in the near future.


10. Digital: What every charity leader should know

Lasa recently asked a bunch of opinion leaders, including Beth Kanter, Martha Lane Fox and me, what advice they have for charity leaders hoping to use social media to build a sustainable third sector. There’s 31 slides packed with hints and tips on everything from organisational strategy to open data.


So have I missed any key Facebook resources? Tell me your favourites in the comments below and I’ll share them via our Twitter and Facebook accounts.

Whizz-Kidz partner exclusively with JustGiving

Whizz-Kidz has appointed JustGiving as its preferred partner for online fundraising as the charity looks to use new technology to increase its income from digital sources in 2012.

Whizz-Kidz Director of Fundraising Graham Kelly:

“JustGiving has developed a range of exciting products which we believe will help maximise net income for Whizz Kidz. Having analysed our data, we decided that, despite JustGiving’s fees remaining at their current level, we should promote the service to our supporters as our preferred supplier to deliver greater returns.”

Tools now available to Whizz-Kidz include the UK’s only free mobile giving service, JustTextGiving by Vodafone, and instant JustGiving page creation for entrants to the Neon Night Walk event using the JustGiving API. Fundraisers will have access to JustGiving’s range of iPhone and Android applications, and advanced integration with social media platforms to boost their fundraising efforts.

It will be interesting to see if more fundraising platforms start to build closer relationships will larger charities, offering products specific to individual clients.

Five reasons why charities are doing so well in social media

1. Charities bring people together around a common cause

Social media, in its most basic form, is a way of connecting people through a particular technology or platform around a common interest. This corresponds very closely to the aims of many charities – raising awareness & advocacy, bringing people together, and forming a community around a cause.

When you “Like” a charity on Facebook, this news appears on your profile and in your friends’ news feeds. The things we “Like” on social networks make a statement about who we are and what we believe in. Deciding whether to “Like” a corporation on social media sites might conflict with how we want people to perceive us (even if we use their products), but it is hard to criticise someone for showing support for the work that charities do.

Perhaps this is why human rights and animal protection charities (RSPCA, Dogs Trust, Amnesty International) are doing so well, and we will continue to see initiatives like #Twestival bringing together social media users and charities in real life.

2. Charities can measure the ROI of social media and donations are just a click away

For most organisations, social media represents a cost which can be difficult to justify if they don’t have the processes in place to measure the return on investment – especially if the organisation has no other e-commerce channels. Charities can directly solicit donations, and sites such as JustGiving.com and campaign-based initiatives like Movember are making it simple and fun for individuals to encourage their friends to get involved, collecting sponsorships or donating. This makes it easier for charities to convert intention into action and making it possible to link social media activity with donations. Other charities are taking their storefronts online by setting up shop on eBay. Barnardos has really embraced this concept. There are many benefits to this approach: the auction format means that donated goods achieve their maximum price, and the overhead is low. Volunteers can also be geographically dispersed, and can work flexible hours.

3. Celebrities love lending their clout (or should that be Klout?) to a good cause

While not all celebrity / charity tie-ups have been successful (remember the celebrity Twitter death in support of World AIDS day?), some charities have had major wins from working with celebrities and social media to get their message out there and boost donations. When Justin Bieber donated his birthday to Charity:Water, traffic to the site increased by 300 per cent, raising nearly $50,000 as a result. Although some may mock celebrity / charity tie-ups, their ability to create discussion and awareness about a charity is undeniable.

4. Kindness is cool and charities can tie up with well-known brands to make a difference

There are two schools of thought when it comes to CSR. The cynics see it as brands simply using charities to improve consumer perceptions, while others see it as a more symbiotic relationship where both parties stand to gain. Pepsi Refresh is perhaps the most well-known current initiative, whereby users can nominate a local project to be funded by the Pepsi Refresh fund.

The concept of “buy one, give one” where for every product bought by a consumer, another is given to people in need (pioneered by companies such as TOMs shoes) is also gaining popularity this year with sites like B1G1.com springing up to encourage businesses to get involved in charitable in-kind giving.

5. Social media is multimedia – charities can tell their story convincingly

Lastly, it would be impossible to explore the reasons why charities are doing so well in social media without talking about the possibilities that social media technology creates. From Facebook and YouTube to SlideShare, from Last.fm to Flickr – as well as more specialised sites like Justgiving.com and Facebook Causes – social media provides a multimedia, interactive way for charities to provide compelling stories, show the work that they do, and encourage supporters to promote causes on their behalf. This has an impact that isn’t afforded by a TV advertisement or a leaflet posted through your door. It lets people get really involved with just a few clicks.

Charity:Water has really understood how to engage people around its cause. It uses all of these methods, along with well-curated multimedia content, to create a compelling story, highlighting how much money is raised and being open about how it is spent, and creating opportunities for people to get involved, whether by becoming a volunteer or corporate sponsor, or by buying merchandise or donating.

The lesson for brands in this? People want a reason to get involved, beyond just looking at photos, or being directed to a corporate website. They want to feel good about themselves, and to have the chance to do something tangible. Vanity projects aren’t enough. I’d love to know what you think about the work that charities are doing to harness social media, and how you think brands can learn from it.

Hat-tip to @john_fellows for sharing this post from http://wallblog.co.uk/

10 paid social media monitoring services for nonprofits via @socialbrite

Twitter data galore: A screen grab from ReSearch.ly.


Trackur, Sprout Social, Thrive & other monitoring tools worth paying for

Target audience: Mid-size nonprofits, cause organizations, agencies, brands, NGOs, Web publishers, individuals. This is part of our series on social media monitoring:
Guide to monitoring social media conversations
20 free, awesome social media monitoring tools
• How to create & manage a monitoring dashboard (Thursday)

JD Lasica

Search engines and free monitoring tools can help you find mentions of your brand easily, but if you want to take your social media efforts to the next level, you may want to consider using a social media monitoring vendor.

Once your nonprofit or business reaches a certain size — with, say, hundreds of daily mentions — a paid social media monitoring vendor or service can help you smartly assess the conversations taking place about your brand. In many cases, they offer tools for you to respond and forge deeper levels of engagement. A good paid service will offer not just data but ways for you to draw insight and develop strategy by tapping into actionable intelligence.

Paid subscription services for social media monitoring can save staff time and provide insight into influence, authority, sentiment and reach. But remember: For your social media program to work, you’ll need to designate someone on your staff to own this. The person or team should analyze the results, act on time-sensitive issues and make recommendations about how to integrate the learnings from the community into your operation. (Socialbrite can help you get your program up and running.)

Social media vendors come in all shapes and flavors. Some cater to small organizations with modest budgets that want to handle monitoring internally. Others service large nonprofits and corporations that want a robust suite of tools and access to expert analysts. So we’ve broken this package into two parts:

• 10 paid social media monitoring services for nonprofits (below)
Top 20 social media monitoring vendors for business (on our sister site, Sociamedia.biz), which includes Radian6, Lithium and 18 other vendors that work with nonprofits

Please note that we’ve already covered a number of monitoring services in our roundups Top 10 social media dashboard tools and 14 free tools to measure your social influence — including TweetDeck, CoTweet, Seesmic, Spredfast, MediaFunnel, Bit.ly and others  — so think of this as a package of monitoring resources.

Commercial social media monitoring services

Here is our guide to 10 subscription-based social media monitoring services for nonprofits and organizations, with the most affordable ones listed first. Have your own favorites? Please add them in the comments below.


Trackur: Affordable tracking & engagement

1An online reputation management and social media monitoring tool created by reputation expert Andy Beal and team, Trackur is sort of a Google Alerts on steroids. Trackur provides all the monitoring tools you need. It is brandable, will rate the sway power of your influencers for prioritized responses and will deliver results to your inbox, RSS feed or Web-based dashboard. Quickly monitor your reputation, check on trends and analyze media mentions for your company, brands, sector, cause or clients. Cost: Four plans range from $18 to $377/month and vary depending on number of searches and features used. Free 10-day money-back guarantee. Clients: 27,000+ users. Affordability makes it popular among small businesses. Owner: Independent.


Sprout Social: Track & grow your social footprint

2We’ve heard good things about Chicago-based Sprout Social, which lets you target and discover new customers or supporters, monitor your brand across the social Web, organize your social networks and manage up to five identities with the basic plan. The service offers an easy-to-digest summary of what’s happening online around your social presence. Cost: Pro Plan at $9/month is geared to small, independent businesses, nonprofits and organizations. Business Plan at $49/month is tailored to larger companies. Free trial. Clients: Chiefly small businesses, independent service providers such as attorneys and real estate agents, bloggers. Owner: Independent.


uberVU: Affordable for smaller operations

3A social media monitoring tool that combines powerful features (e.g., historical and real-time data, sentiment analysis, platform filtering) and ease of use, uberVU offers a monthly price that should be more attractive to nonprofits and small and mid-size brands. Cost: Four packages:$49.99/month for individuals, $180/month for popular Plus program, $400/month for big companies, contact team for PR agencies. 14-day free trial. Clients: OMD, Edelman, Sharp. Clients generally consist of small businesses and startups, PR & marketing agencies, bloggers. Owner: Independent.

Thrive: Convert fans into donors

4Thrive, from the consultancy Small Act of McLean, Va., is an all-in-one social media tool that lets you listen, publish, report and engage with donors and supporters. Features like contact tagging and sorting, automated keyword searching and automated conversation archiving help you cultivate relationships over time, turning fans into donors. Import your existing email lists and convert them into detailed social profiles so you can jump-start your social media program. Small Act is also launching a service that takes an organization’s donor database to help them build social communities from that data. Cost: Recommended plan for most nonprofits is $1,188/year per user ($99/month per user). Small Act offers a one-month free trial as part of the contract if requested. See the demo, too. Clients: AARP, KaBoom, Global Giving, Ashoka, Office Depot, National Geographic. Owner: Independent.


ReSearch.ly: Newcomer packs a lot of power

5Launched in December 2010 and in development for two years, ReSearch.ly — from the folks behind Sydney- and San Francisco-based PeopleBrowsr — is essentially a powerful social search tool that gives a window into informal communities of interest on Twitter. You can look for mentions of a brand, cause or event in real time, filter out unimportant mentions and funnel in all Twitter users, Twitter folks you’re following or just your followers. Segment by media or content type (like photography or bios) to identify key influencers or communities of interest on the fly. We got an advance at ReSearch.ly at BlogWorld Expo and liked what we saw. Cost: $99/month per user. The cost quickly goes up if you want to add data from Facebook, blogs and other networks. Clients: New service. Owner: Independent.

eCairn: Conversation & influencer mining

6Find your tribes, rank your influencers, listen to the people who matter and engage in meaningful conversations with eCairn Conversations. This video on YouTube describes a number of enhancements — campaign management, influencer geo-location, relevance filtering — released in November 2010. Cost: Pricing starts at $99/month. Clients: HP, Chanel, L’Oreal and several PR and communication agencies. Owner: Independent.


Hootsuite: Integrate your social platforms

7We like Hootsuite because we think of monitoring as part of an integrated approach to social media. (Other monitoring dashboards offering tiered pricing include TweetDeck, CoTweet and Seesmic.) With Hootsuite you can update multiple social media platforms (Twitter, Facebook and more) from a computer or mobile device. Your team can track results of their interactions and create a dashboard that will work efficiently with their preferred social streams. Social Insights, which comes with the Pro editions, gives you access to information about your social network and intelligence about how to enlarge your network and adjust your marketing strategy. Cost: For $5.99/month, your organization can enjoy unlimited capabilities for a single user, with each additional user costing $15/month. Clients: The White House, Oxfam, Martha Stewart Media, SXSW, Zappos, TED, LA Times, Fox, BET. Owner: Independent.


Actionly: Low cost and no frills

8Actionly tracks keywords across Twitter, Facebook, blogs, Flickr, YouTube, etc. and pulls updates every hour. The information is gathered, analyzed and stored in an easy-to-use dashboard that allows you to manage multiple Twitter or Facebook accounts and lets you export all data for future use. The service also offers customized reports, email alerts and sentiment analysis, and its integration with Google Analytics allows you to see your social media ROI. See this tutorial on how to use Actionly strategically. Cost: Basic monitoring for $20/month, premium for $50/month and a Pro option at $100/month. Free one-search trial. Clients: Public relations professionals, others. Owner: Independent.


BuzzStream: Build & manage relationships

9BuzzStream helps you build a dossier about your influencers. Search mainstream news, blogs posts, blog comments, Twitter posts, forums, message boards and many other social sites for mentions of your keywords. Cost: Pricing starts at $49/month for one person and 10,000 search results, $99/month for three users. If you monitor social media to find link opportunities or conduct reputation management, you can set up media monitoring searches in BuzzStream starting at $29/month. Clients: Sapient, Rubbermaid, Random House, HomeAway, Bazaarvoice. Owner: Rel Equals, Inc.


Meltwater News: Mixed reports

10Meltwater News combines broad search capabilities, analytical tools and a consultative relationship with its clients. Through its Web-based interface, users can evaluate trends, map press activity, identify target markets and measure the ROI of marketing and PR campaigns. Track keywords, phrases and topics from 130,000 sources and receive daily reports. We’re reluctant to recommend Meltwater News, however, based on some recent feedback. Cost: In line with other basic monitoring services. Clients: Meltwater News has more than 20,000 clients, including Airtran Airways, European Tour, USA Cycling. Owner: Meltwater Group. Its nonprofit arm, the Meltwater Foundation, operates the Meltwater Entrepreneurial School of Technology. Also see: Meltwater Buzz in Top 20 social media monitoring vendors for business.

Other paid social media monitoring solutions

There are more than 200 social media monitoring services in the marketplace, so this is meant as a sampling of some of the notable vendors that would be of most use to nonprofits and small to mid-size organizations and businesses rather than a comprehensive list. If you’ve had success with other vendors, please your experiences in the comments below.

More social media monitoring vendors and tools:

Top 10 social media dashboard tools (Socialbrite)

14 free tools to measure your social influence (Socialbrite)

• Socialmedia.biz’s Top 20 social media monitoring vendors for business includes a host of vendors that also cater to nonprofits, including Radian6, BuzzGain and many others.


Social media monitoring: Articles (Socialbrite)

Social media metrics: Articles (Socialbrite)JD Lasica works with nonprofits, social change organizations and businesses on social media strategies. See his profile, visit his business blog, contact JD or leave a comment.

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A blog post about Jumo you HAVE to read

Jumo is a new and much heralded social networking site for stimulating, coordinating, and occasionally funding social change.  It was created by someone with a sterling track record in social media innovation.  Chris Hughes was a co-founder of Facebook, departing the booming company to join the Obama campaign as official social networking impresario.  When Jumo was announced earlier in 2010, many cheered the entry of the Facebook and social media veteran, hoping it would improve upon Facebook’s Causes as a means of using social media for the public good.

Jumo’s beta site went live yesterday, accompanied by puff pieces in the New York Times, Huffington Post, and Mashable.  Sample line: “If everything goes according to Chris Hughes’ plan, Nov. 30, 2010 will be remembered as a critical and celebrated moment for the multi-billion dollar nonprofit and charitable industry.”  Typical techno-boosterism.

It was a rough opening day.  The site was evidently inundated with eager early adopters, frozen by web traffic and consequently unusable for the majority of the day.  Jumo took the site down entirely today to work on performance.  That’s a good sign, of course.  Tons of user interest.

I was able to play around with Jumo in its earliest hours of availability, registering and creating a few projects that other users could then follow.  Here are some early impressions.

The Nuts and Bolts

Users can connect to or follow three different categories of things: people, projects, and issues.  So if I follow a person, say Chris Hughes, I’ll learn about the things he cares about.  (He’s big on Partners in Health; I am too.).  I can also follow projects, which are particular organizations.  Jumo has pre-populated the site with several thousand organizations, each of which has its own page listing followers and pulling in information about the organization from the web, especially from Facebook, Twitter, Flickr, and YouTube.  It’s also possible to follow an “issue”, which is a general policy area under which all projects are classified.

When registering for the site, users are asked to follow at least one issue, such as education or poverty or health. Users can create new projects – adding new organizations to Jumo – but they cannot, as yet, create or define new issues.  Jumo is a completely open platform, meaning that site will allow anyone to create a project, no matter who the person is, no matter how small or how large the project, no matter whether the organization is for profit or nonprofit.  Jumo claims that each project should have a social mission, but social mission is defined by the user.  Public charities are not the only groups with social missions. For profits have social missions, too.  And of course state agencies and institutions have social missions. So Jumo will permit a local bowling league or the Red Nose Institute to exist alongside the Bill and Melinda Gates Foundation alongside WalMart alongside the United States of America.  All are individual projects in Jumo’s lexicon.

There are two important limits to this “accept all projects” approach.  First, because Jumo is itself a registered 501(c)(3) public charity, it cannot list organizations that engage in electioneering or direct political campaigning.  That would violate tax rules that govern nonprofits.

Second, Jumo will permit users to make charitable donations only to formally registered 501(c)(3) organizations.  This is monitored by inputting the official IRS employer identification number, or EIN, of the nonprofit.  I would guess that Jumo interacts with Guidestar to verify the existence and identity of each nonprofit.  Without the EIN, no donation functionality.  More about Jumo’s donation button later.

Registering for Jumo works through Facebook Connect.  So you need a Facebook account to use the full functionality of Jumo.

The Good

Overall, Jumo’s site is well designed.  As expected, the site’s user interface borrows liberally from Facebook and is easy on the eyes and simple to navigate.  It’s easy to call up people, project, and issue pages.  Newly created projects have content imported through Facebook and other backend web searches.  The search bar anticipates what you’re looking for and offers an instantaneous list of organizations that match your entry.  The site is very easy to use.

The Bad

While the site has a terrific user interface and visually appealing design, I worry about some of the decisions the Jumo team made about how Jumo would function.

Start with the decision to use Facebook Connect as the only gateway to full Jumo functionality.  This is a two-edged sword, for while it facilitates all kinds of content and allows Jumo users to build upon their Facebook friends it also delivers all kinds of further information to Facebook, consolidating its control of social networking.  More worrisome, it means that people without Facebook accounts – think grandparents who actually do make lots of donations and are among the most civically engaged of all people – will not be able to use Jumo.

But the Facebook Connect concern is trivial.  Two other Jumo decisions caught my attention, and just as Jumo invites users to “flag a project for review”, I hereby flag these issues for Jumo’s review.

1.  Fees on Donations.  Jumo follows the DonorsChoose and GlobalGiving model: a fee is attached by default to all donations made through site to other projects.  Jumo levies two fees, one mandatory and the other optional.  The mandatory fee is 4.75% of the total donation, which Network for Good captures for its backend credit card processing of the donation.  Jumo (like DonorsChoose) then adds a whopping 15% fee on top of this, making the total cut in fees nearly 20%.  Users can opt-out of the Jumo 15% fee, and select a 25% fee or no fee at all, but to do so is cumbersome and non-obvious.  This is a classic nudge at work.

Worse, Jumo’s site misleadingly describes the transaction fees as an “optional tip”. This is Orwellian.  The language of a tip gives users the impression that they would be adding 15% to the amount they have decided to donate to a nonprofit.  That’s not what is happening on the site; the 15% Jumo fee comes off the total donation.

Expecting Jumo users to fork over 20% of donations doesn’t seem to me a good decision.  Not to be transparent about it – calling it a tip – is simply wrong.  (DonorsChoose, by contrast, calls their fee an “optional donation” and makes transparent that the fee is included in the amount of the donation, not something added on top of it.)

Suggestion to Jumo: provide an obvious option on each project page to call up the mailing address of each nonprofit organization where users can send a donation through the mail, avoiding the 20% fee and directing the full amount of the donation to the nonprofit they mean to support in the first place.

2.  At present, the categorization scheme for identifying projects is threadbare and inflexible.  It’s the only part of the site that is not an open platform.  Users are stuck with the few categories offered up by Jumo.  This is something the Jumo team will work on, I’m sure, but the problem is big.  Let’s say I want to create a page for a nonprofit I’m connected to, Stanford University.  I can easily do that by “adding a project” on Jumo, but then the site asks me to identify what kinds of issues Stanford is working on.  There’s no button for “everything”.  I thought that perhaps “education” was the appropriate issue to select, but that choice called up a series of other narrower options such as “teaching training” or “education reform”, none of which included “higher education”.  No option at the launch to have a project on higher education?

Equally strange is the decision not to include an issue called “religion” or “spirituality”.  Nearly half of all money donated in the United States is given to religious groups.  Religious groups – congregations, synagogues, mosques as well as faith-based social service agencies like the Salvation Army – will surely want to set up project pages to connect their donors and members.

Jumo needs to let users define issue areas as well as projects.  They might take a few cues from the National Taxonomy of Exempt Entities, an imperfect categorization scheme, to be sure, but a massive improvement upon Jumo’s current offering.

One other question: if Jumo is a nonprofit, why is the site a dot.com and not a dot.org?

The Ugly

The open platform is the large bet placed by Jumo. The best aspect of the site is its wide-ranging flexibility: anyone can join and connect with organizations and issues they care about.  The worst aspect of the site is its wide ranging flexibility: anyone can join and create projects for any organization.  It appears that each project can have only one administrator, where the administrator functionality is to be rolled out over the next few months.

The upshot is that Jumo should get ready for a landgrab.  It is built into the open platform functionality, for anyone can set up a project page for any organization and become the sole administrator.  Jumo does no vetting save a check on the EIN for 501(c)(3) public charities.

Jumo vets neither organizations nor administrators.  So literally within days the site will be populated with far more organizations than the several thousand that Jumo staffers created before the launch.  (If I had to guess, this is exactly what happened on launch day that caused the site to crash.)  With more than one million nonprofits, does Jumo appears committed to housing them all, treating them all equally as projects.

But consider a few problems with this open platform approach.  First, my own employer, Stanford University, has so many centers and programs and departments and schools and initiatives within it that I would not be surprised to find several hundred projects under the Stanford University umbrella.  All of these will have the same EIN, but they will work on different issues, in different areas, and have different members and followers.

And remember, Jumo allows users to create project pages for garden variety associations (say, a dorm at Stanford, a book club in Peoria, a park in Montana), for for-profit companies, international organizations, and even for countries and state agencies.  Jumo will happily host nearly everyone and everything that can lay claim to a social mission.

But the value proposition of Jumo is that it will help people learn about, connect to, and evaluate organizations and issues they care about.  The threat of an open platform is that users will find no way to separate serious from ephemeral organizations, well-functioning from ill-functioning organizations.

Moreover, since anyone can create a project, the threat of cybersquatting and misrepresentation looms large.   To test out the site, I set up a page for Stanford University.  Took 10 minutes.  I also set up a page for Harvard University.  I was named administrator for the Harvard project page 5 minutes after setting it up.  Bizarre.  I set up a project called “The United States of America” (vision: life, liberty, and the pursuit of happiness; mission: government of the people, by the people, and for the people).  I am currently the admin there too.  Chris Hughes can’t be happy about that.

How will users be able to trust the information Jumo delivers to them about the projects they connect to?  This is a problem with any open platform, to be sure.  Facebook and Twitter face it as well.  (Twitter handles it with a visual tag for so-called “verified” accounts.)  Jumo will need to go down this path.

At the moment, the landgrab concern seems most pressing.  Get yourself over to the site and claim a page for your favorite, or least favorite, nonprofit organization, for-profit company, or country.  Cybersquatting has a long history.

Presumably Jumo will deal with this issue by banning cybersquatters and deleting their accounts.  But with fewer than ten employees currently, and potentially millions of users and millions of projects to assess, is Jumo prepared to evaluate who is squatting and who isn’t?

In short, if Jumo wants to help people find and evaluate charities, it has to make that navigation easy and it has to provide reliable information about the projects that populate its site.  With tens, perhaps hundreds, of thousands of organizations about to be created on the site, run by administrators who are unvetted, Jumo may contribute to the problem of evaluating charities rather than fixing it.

So the real worry is that the value proposition of Jumo will be negative.  The site threatens not to help users connect but to present users with a bewildering array of flotsam and jetsam.  Fog rather than clarity. A bunch of noise.

How Jumo handles this will determine, it seems to me, whether Jumo succeeds in the long run or not.

Hat tip to @stevebridger for sharing @robreich’s wonderfully insightful post about Jumo.

10 must-read Facebook resources for non-profits

Facebook by Balakov.

via Flickr


Facebook has a hideous UI and they change the site more than I change my underwear. Like it or loathe if you’re looking to engage with your users or donors your charity needs to pay attention to Facebook.

In no particular order, here’s ten must-read Facebook resources for non-profits:

1. How non-profits can use social media – Facebook edition

If the concept of using Facebook for your non-profit is totally new to you then Jeff Bullas’s blog is the best place to start. His guide to Facebook takes you right through from the sign-up process to tips on designing an engaging fan page.

2. Facebook for non-profits (slideshare)

If you prefer browsing through slides to reading a lengthy article then David Griner’s Facebook for Non-Profits Slideshare is for you. He gives an excellent overview of how nonprofits can leverage the popularity and resources of Facebook.

3. Groups v Pages

The age old question. Tim Davies looks at when you should choose one over the other.

4. How to do good on Facebook

Mashable’s guide is aimed at donors as opposed to organisations. Some of the examples given should hopefully help you think about more imaginative ways you can engage with potential donors on Facebook.

5. How to add a Paypal donation button to your Facebook page

John Carnell’s how-to guide is a must-read if you’re interested in taking donations via your Facebook page.

6. Five most common mistakes made by non-profit admins on Facebook

You’ve had the how-to, here’s the how-not. Worth a read if you want to avoid making some common mistakes on Facebook.

7. Four great examples of non-profit Facebook pages

Another article from Mashable, these four pages highlight the best use of photos, tools, custom apps and sheer simplicity.

8. Top ten Facebook charity applications

Interesting Squidoo lens showcasing the top ten Facebook charity-specific apps.

9. Four Facebook tips for non-profit success

Frank Barry’s guest post on Beth Kanter’s blog is a short read but provides four key tips to being thoughtful, strategic and knowledgeable when using Facebook for your charity.

10. The ten best ways to use Facebook to fundraise

Once you’ve got a presence on Facebook you can start to help your donors understand how they can use their Facebook profile to help your cause. Have a peek at this top ten from Just Giving and share some of the ideas with your donors.


Did you find the list above useful? Do you know of another useful how-to guide or article on Facebook for non-profits?

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