Measuring your online success – 25th Oct – Glasgow

Glasgow Council for the Voluntary Sector (GCVS)

Training workshop

25th October 2012 9.30am to 12.30pm

£70 GCVS Members | £95 Non-members

Book your space today

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Delivered by Conrad Rossouw, Shelter Scotland, for Third Sector Lab this half-day workshop will show you how you can use key tools to measure the impact of your online presence – your website and your social media channels. Google Analytics has become the preferred tool for measuring the impact of online marketing buts it’s rarely used to its full potential. We’ll show you how you can make the most of Google Analytics, helping you to measure your success online.

The workshop will also cover key social media monitoring and measurement tools, helping you get the most out of your campaigns across various channels, including Twitter and Facebook. You’ll come away from the workshop with increased confidence in how to configure and use Google Analytics and social media measurement tool for reporting on your online marketing and website performance.

Hopefully you can join me and Conrad on 25th Oct at The Albany Learning & Conference Centre!

Using Twitter & Facebook for Your Organisation – Glasgow 12th Sept

Training workshop – 12th Sept 2012 9.30am to 4.30pm

£125 GCVS Members | £180 Non-members

Lunch included

Booking via GCVS

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Put together by Sara Thomas and my good self, this hands-on workshop covers everything you need to know about using the two key social media channels – Twitter & Facebook. The workshop is aimed at charities, social enterpries and community groups but is open to everyone.

During the first half of the day we’ll help you understand what Twitter is all about and why your organisation should be using it. We’ll help you set-up and optimise your Twitter profile, show you how to find and follow key influencers, cut through the Twitter jargon, reveal some of the key tools to make using Twitter easy-peasy and show you how to measure your impact online.

In the second half of the workshop we’ll give you the skills and knowledge needed to utilise Facebook as a key marketing and user-engagement tool for your organisation. We’ll show you how to set-up and optimise your organisation’s Facebook page, find and follow other organisations in your sector, ways to truly engage your fans and more.

You’ll come away from the workshop with all the know-how and hands-on skills needed to make your organisation’s presence on Twitter and Facebook a success.

Social Media Basics Training – Glasgow – 6th Sept 2012

I’m once again running a Social Media Basics training workshop as part of the GCVS Learning & Development programme. With a focus on the third sector this full day course is for those of you new to social media or looking to start using digital tools strategically. 

Full course info below. To book a place contact stacey.anderson@gcvs.org.uk or use the GCVS website.

Social media has changed the way people communicate – giving third sector organisations an amazing opportunity to truly engage supporters, reach new audiences, influence key decision makers, build new partnerships and even raise some money in the process.

Our one-day social media basics workshop cuts through all the hype and jargon, giving you hands-on experience in areas including using Twitter & Facebook, blogging, video for the web, podcasts and more. We’ll show you how to develop a simple social media strategy, making it part of your fundraising and communications mix, and how you can measure your success.

You’ll come away from the workshop with everything you need to make social media work for your organisation.

6th Sept 2012 9.30am-4.30pm

GCVS Members £125 Non-members £180

Social Media Basics Workshop – 21st June, Glasgow

There’s still a few places available on our one-day social media basics workshop at GCVS this week. You can book now by emailing Stacey.Anderson@gcvs.org.uk or calling Stacey on 0141 354 6511.

The full-day workshop cuts through all the hype and jargon, giving you hands-on experience in areas including using Twitter & Facebook, blogging, video for the web, social media policies and more. We’ll show you how to develop a simple social media strategy, making it part of your fundraising and communications mix, and how you can measure your success. You’ll come away from the workshop with everything you need to make social media work for your organisation.

Community outreach at The Albany

GCVS are building a programme of community activities at their Glasgow venue, The Albany. The rooms and facilities at the venue will be available for use at evenings and weekends, hosting a range of practical and creative activities. This is the building where Social Media for Social Good is held and where we deliver GCVS’s social media training programme – it’s a fantastic space.

You can help shape the programme…you may have a skill (eg. photography, art, social media, IT) you wish to train others in, or you may be looking for space to hold your own events and meetings. 

Get in touch with Nina Honeyman, Development & Community Engagement Officer, GCVS – nina.honeyman@gcvs.org.uk | call on 0141 354 6521 | DM @TheAlbany_GCVS

Scotland’s first third sector social media conference

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Bookings can now be made for Scotland’s first full-day third sector social media conference – Social Media for Social Good – via the GCVS website. Full programme below.

When: 9am – 4.30pm Thursday 26th April 2012

Where: The Albany Learning and Conference Centre, 44 Ashley St, Glasgow, G3 6DS

Price: £99 for one delegate. £185 for two. Further 20% discount for GCVS members. Prices exc VAT.

We’ve teamed up with Glasgow Council for the Voluntary Sector to bring you an amazing line-up of speakers and interactive workshops to help you get the most out of digital media for your charity, community group or social enterprise. 

Social media has transformed the way the third sector campaigns, raises funds, sells, recruits volunteers and raises awareness. The online world has truly transformed the way we engage with our beneficiaries, the public & key influencers.

Social media is no longer a ‘nice to have’ element of your marketing, PR, campaigning and fundraising mix – it’s an essential tool which can transform the way your organisation connects with the world.

Our one day conference will be anything but dull, we’ll be exploring key case studies, the latest digital media trends and providing you with the skills you need to make a mark with social media.

As well as being an amazing learning experience, ‘Social media for social good’ is a great networking opportunity. Our event is suitable for charities, community groups, social enterprises and other third sector organisations as well as public or private orgs looking to connect with the sector.

 

Programme

9.00am Registration & Tea/Coffee

 

9.30am Speaker: 

Ross McCulloch – Third Sector Lab & Be Good Be Social

Third sector social media – A look at why we cannot ignore digital & what 2012 has in store

 

9.45am Workshop Slot One – choice of 4 workshops:

 

– Conrad Rossouw – Digital Manager, Shelter Scotland 

Measuring success – Social media monitoring and analysis

 

– Anna Cook – Content strategist and web copywriter

Better blogging – Making your blog work for your organisation

 

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF

Facebook tactics – Getting the most out of the world’s biggest social network

 

– Kate Henderson and June MacLeod – GCVS 

Inbox heaven – Creating email newsletters that people actually want to read

 

11.00am Tea & Coffee break

 

11.15am Workshop Slot Two – choice of 4 workshops:

 

– Conrad Rossouw – Digital Manager, Shelter Scotland 

Measuring success – Social media monitoring and analysis

 

– Anna Cook – Content strategist and web copywriter

Better blogging – Making your blog work for your organisation

 

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF

Twitter tactics – How your organisation can make 140 characters work for you

 

– Kate Henderson and June MacLeod – GCVS 

Inbox heaven – Creating email newsletters that people actually want to read

 

12.30pm Lunch in the Albany Cafe

 

1.20pm Speaker:

Jamie Livingstone – Communications and Campaigns Manager, Oxfam Scotland

Digital influencer – How social media can play a key role when working with journalists, politicians and beyond. (15mins talk and 5 mins Q&A)

 

1.40pm Workshop slot Three – choice of 4 workshops:

– Sara Thomas – Fundraiser, MND Scotland 

Money talks – Online fundraising & social media

 

– Martin Dewar – Digital Director, Young Scot

Young people – Engaging with 11 to 26 yr olds online

 

– Ross McCulloch – Founder, Third Sector Lab & Be Good Be Social

Back to basics – Creating the world’s quickest social media strategy

 

– Alison Hutcheson – Founder, Woods Noble Media

Storytelling with video – Making online videos that people connect with 

 

2.55pm Workshop slot Four – choice of 4 workshops:

 

– Sara Thomas – Fundraiser, MND Scotland 

Money talks – Online fundraising & social media

 

– Martin Dewar – Digital Director, Young Scot

Young people – Engaging with 11 to 26 yr olds online

 

– Workshop Host TBC – Blackbaud Europe

Fundraising on the move – Getting the most out of mobile technology

 

– Alison Hutcheson – Founder, Woods Noble Media

Storytelling with video – Making online videos that people connect with

 

4.10pm Speaker:

Ed Henderson – Jack Draws Anything

The little boy with the big art – How six year old Jack Henderson raised over £31,000 for charity with a little help from social media. (15 mins talk and 5 mins Q&A)

 

4.30pm Closing comments

 

BOOK TODAY

Video for the Web – Glasgow training workshop, 22nd March 2012

CC image courtesy of http://www.flickr.com/photos/richiec

The cost of shooting high quality video is at an all-time low and watching videos online has never been more popular – Cisco predict that 90% of web traffic will be video by 2013. Video can be a powerful way for third sector organisations to bring their work to life.

Part of the GCVS social media training programme, our hands-on workshop will teach you how to plan, shoot, edit and upload video for the web using software and equipment that won’t break the bank. You’ll come away from the workshop with working knowledge of storyboarding, planning a shoot, using audio and video equipment, interview techniques, editing your content, how to upload your videos to the major platforms, such as YouTube and Vimeo, and simple ways to attract more viewers. 

The workshop is hosted by Be Good Be Social video wonder woman Erin Maguire – if you’ve ever been to one of our events she’s the one behind the camera and if you’ve ever watched our talks online it’s thanks to her. Erin has 15 years experience as a sound/video/lighting technician, 6 years as a filmmaker and 4 as a web media producer. She knows her stuff. I’ll also be on hand during the workshop to help Erin out.

Hope you can join us on 22nd March 9.30am-4.30pm, bookings can be made now via the GCVS website.

Scotland’s first Social Media for Social Good conference

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Scotland’s first ever all-day third sector social media conference, Social Media for Social Good, will take place on 26th April 2012 at The Albany Learning and Conference Centre, Glasgow.

The event will be packed with amazing talks and a selection of practical workshops, encompassing topics such as video for the web, better blogging, facebook and twitter tips, social media strategy, online fundraising and more.

We’re keen to keep the conference affordable so tickets will be under £100 – they’re going to be available via the GCVS website from 1st March onwards. I’ll let you know the full speaker and workshop line-up soon!

Online fundraising half-day workshop – Glasgow 23rd Feb 2012

If you’re a fundraiser, someone new to the profession or if raising funds is part of your wider role then it’s hard to ignore the potential of online tools and social media. For many charities their online giving strategy starts and stops with a donate-button on their website, often with little thought put in to how they’ll encourage people to part with their hard earned cash. 

Our Third Sector Lab Online Fundraising workshop is here to help. Hosted by Sara Thomas, Fundraiser with MND Scotland and former Be Good Be Social speaker, the half-day workshop will give you everything you need to get started fundraising online.

Part of the GCVS Learning and Development programme, the training workshop is just £65 for members or £85 for non-members. The workshop runs twice on Thu 23rd February 2012, allowing you to choose between a morning or afternoon session.

What Sara will be covering:

· An introduction to online fundraising tools – how to get started & notes on best practice

· Incorporating online fundraising into your overall fundraising strategy

· Practical workshop – how do we make this work in your organisation?

What Sara wants participants to bring:

· Enthusiasm

· Curiosity

· Any questions that they have about online fundraising, especially ones specific to their organisation.

What Sara wants participants to take from the session:

· A clear idea of the range of online fundraising tools available

· To feel confident about getting started, or feel more secure in their existing knowledge

· To feel confident about integrating online/digital fundraising into their existing strategy

· Ideas for the use of online fundraising that’s specific to their organisation

· To come away with practical tips about digital fundraising that are drawn from case study and real life experience

Book online now.

£65 GCVS members, £85 non-members.

You can choose between a morning or afternoon session.

Thu 23rd February 2012 9.30am – 12.30pm

Thu 23rd February 2012 1.30pm – 4.30pm

You can contact Stacey on 0141 332 2444 or stacey.anderson@gcvs.org.uk if you’d prefer to be invoiced or to have a booking form sent to you.

This workshop is part of a range of social media training workshops available at GCVS in partnership with Third Sector Lab.

Create a weather channel for your city using @ifttt

I’ve become slightly addicted to the wonderful If This Then That (ifttt). In essence, ifttt is a way to put the internet to work for you by creating tasks that fit this simple structure: if this then that. For example:

TThere’s tons of ifttt Channels (DropBox, Twitter, Facebook, Gmail, YouTube and more) which define Triggers and Actions, the basic building blocks for creating ifttt tasks.

I thought it would be interesting to have a play about with ifttt tasks and I came up with @WeegieWeather – an ifttt powered weather channel for Glasgow. This ifttt powered twitter account tweets when certain parameters are met, utilising the Yahoo Weather Channel as a trigger. So you’ll get a tweet to let you know if it’s going to be snowing tomorrow, if it’s about to turn to rain in the afternoon, if it’s bikini weather tomorrow, if it’s going to be clear skies and so on. I’ve added a fair few weather triggers so weegies need never get caught without an umbrella or sun cream again.

I take no responsibility for the accuracy of the tweets as they’re powered by Yahoo Weather not me. Don’t moan to me that your picnik at Kelvingrove Park got rained upon if the tweets said it was clear skies.

A rather nice ifttt trigger/action I’ve set up means the @WeatherWeather twitter avatar should always reflect the weather right now in Glasgow. I used Creative Commons images for this:

Glasgow_clear_square
Glasgow_cloudy_square
Glasgow_rain_square
Glasgow_snow_square

Clear day (squinty bridge) shot by Andrew Rennie.

Cloudy day (Clydeport crane) shot by Kristian Dela Cour.

Rainy day (Gibson St umbrella) shot by Neil H.

Snowy day (Glasgow uni) shot by Ian Dick.

Anyone can create their own weather channel for their city based upon the ifttt recipes I’ve shared. I’d love feedback on this and I’m especially interested to hear from other people using ifttt.