So you’re a rich dude who owns a fashion house for people who don’t care about fashion. You’re at home thinking ‘how can I flog more nasty bland shoes?’ Do you:
A. Buy some ads in GQ.
B. Hire yourself some kind of social media genius who can sell poorly made clothing to morons.
C. Daub ‘buy my shit’ on your forehead with a sharpie.
Hmmm, clearly you don’t. Off the back of his tweet came @KennethColePR, a genuinely satirical twitter account taking Cole’s brand of harmless fun to the Nth degree. Be sure to follow #kennethcoletweetsSo is this all a little harsh? Did he attempt to exploit a serious political situation to sell clothing or was it simply poor judgement?