Scotland’s first Social Media for Social Good conference


Scotland’s first ever all-day third sector social media conference, Social Media for Social Good, will take place on 26th April 2012 at The Albany Learning and Conference Centre, Glasgow.

The event will be packed with amazing talks and a selection of practical workshops, encompassing topics such as video for the web, better blogging, facebook and twitter tips, social media strategy, online fundraising and more.

We’re keen to keep the conference affordable so tickets will be under £100 – they’re going to be available via the GCVS website from 1st March onwards. I’ll let you know the full speaker and workshop line-up soon!

Thanks to all the social media santas

Well it seems a fair few of you got in to the Christmas spirit and read my blog post about Shelter Scotland’s Blantyre project. Over 20 gifts were received just in time for Christmas, staff at the service had feared they would not be able to provide a gift for every child.

Linda Dickson, Service Manager at Shelter Scotland’s Support Service South Lanarkshire, said:

“We are overwhelmed by the level of support we have received and it just goes to show the positive impact social media can have. Homelessness can have a devastating effect on children’s lives and Christmas can be a particularly difficult time for them and their families.

On behalf of everyone at Shelter Scotland I would like to send a heartfelt thank you to those who donated a gift and made Christmas Day a very special time for the families and children we work with.”


Make 2012 the year your charity gets serious about social media #Scotland

Have a butchers at pages 3 & 4. I’ve helped GCVS put together a digital media training programme for 2012, aided by various #BeGoodBeSocial regulars:

  • Writing for the web – Content strategistic, copywriter and keen cyclist Ann Cook will be hosting this workshop exploring blogs, newsletters, content strategy and more.


  • Social media basics – I’ll be hosting this one, you’ll hear from some people making real headway with social media in the Scottish third sector throughout the day.


  • Using Twitter and Facebook for your organisation – I’ll be joined by Martin Keane, Social Media Strategist with Third Sector Lab and digital chap for SCIAF for this one.


  • Measuring your online success – This workshop will be hosted by Conrad Rossouw of Shelter Scotland. He’ll be giving solid practical advice on how you can measure your impact online.


  • Online fundraising – This one will be hosted by Sara Thomas, fundraiser with MND Scotland. She’ll be haring her experiences of using online fundraising tools  within MND Scotland.


  • Video for the web – #BeGoodBeSocial video expert Erin Maguire will take workshop attendees through the process of planning, shooting, editing and uploading a video from scratch.

Booking details are included in the PDF above.

What today’s Facebook changes mean for Pages admins

Be really succinct, we  have a rule that every Facebook post has a question or first line hook, this will become even more important to make sure people engage with us.

Finally, it will also mean – and again this is my theory – that less people will come your actual page wall but engage with you on posts that come up on their newsfeed, which is what happens already but I suspect will increase even further.

Grabbed from @RKtalk’s blog – click the link to read more.

For me these are the two key takeaway points.

10 Facebook guides & blog posts every non-profit should read

My 10 must-read Facebook resources for non-profits was a pretty popular post but as it’s now a year old I’ve decided to search 10 fresh new links, well people do love a good list…



Five Nonprofits That Have Found Their Facebook Voice

If you are struggling with finding your Facebook voice, Like the five nonprofits listed above by Non-profit Tech 2.0 and learn from their example.


Five simple actions for hitting the ground running with Facebook Page

Facebook pages can be seen as a bit of minefield when you’re new to them. However, there are very simple things you can do to make it much easier for your charity or organisation when setting up a presence. Read @Keanearrow’s post to find out more.


What the Research Says About Increasing Facebook Engagement

Beth Kanter on the ball as usual. Great post based upon actual research findings.


Does a Facebook focus do us any favours?

Do we focus too much on Facebook? Tim Davies explores our obsession with the big blue social network.


Measuring the inside leg

Rob Dyson of Whizz-Kidz shares his thoughts on social media metrics.


The Ultimate Guide to Facebook Marketing

Not strictly speaking a non-profit specific post but this is a useful collection of juicy links from Copyblogger which any charity thinking about their Facebook presence will find useful.


How to import email contacts into your nonprofit Facebook Page

The Facebook Non-profit Guy shares a top tip on making the most of your contact list.


Non-Profits on Facebook

This official page is a resource for non-profits and other organizations interested in social good. Some great case studies and best practice in there.


Using Facebook to fundraise

One for the fundraisers, this is a great post from JustGiving.


Be Good Be Social videos

Interesting #BeGoodBeSocial presentations and workshops from Rob McAllen, Marc Bowker, Sara Thomas and Rob Dyson exploring social media for social good. Topics include grassroots campaigns using Facebook, developing a social media fundraising strategy, using social media to engage staff and communicating in a Big Society.


Got any Facebook non-profit resources you’d like to share? Leave a comment or tweet me @thirdsectorlab

Manage all your Facebook Pages from one admin panel

Starting today, you can see information about all the Facebook Pages you manage in one overview page. To get to your overview, click the Pages tab in the left-hand navigation links on your homepage.



The pages on this overview are sorted in descending order by the total number of people who’ve liked each page. For each page you can:

  • View and clear notifications of new activity
  • View the total number of Page Likes
  • View the number of new Page Likes (hover above Total Likes)
  • View the number of Actives (people who have interacted with or viewed your page or its posts)
  • See when your page was last updated
  • Switch to being logged in as your page


To see more insights about an individual Facebook page, select “More” below the Page activity and you will be directed to the full insights view for that Page. Access all the pages you manage within this overview by clicking here.

It seems this hasn’t been rolled out to all users yet. Fingers crossed it doesn’t take too long.