Social Media for Social Good – Glasgow 5th Dec 2014

Scotland’s third sector social media conference returns to Glasgow on 5th December 2014. I’ve worked with GCVS to programme the line-up of speakers and workshops – which is pretty damn impressive if I don’t say so myself. The focus is very much on learning, debate and making connections. We’ve kept ticket prices low so it’s accessible to all budgets. You’re welcome along whether you work in the charity, public or private sector.

Workshops and talks include:

#Indyref uncovered – Social media lessons from the Scottish Referendum campaign
Kevin Gilmartin – Digital Communications Officer at Glasgow University (Previously Digital Media Producer at Yes Scotland)

#Icebucketchallenge lessons – How Facebook propelled MND Scotland’s biggest ever fundraising campaign
Iain McWhirter – Head of Fundraising and Volunteering at MND Scotland

One man mission – How an award winning campaigner uses social media to raise awareness of dementia
Tommy Whitelaw – Project Engagement Lead, Health & Social Care Alliance Scotland

Search engine secrets – Using SEO for awareness raising, fundraising and more
Conrad Rossouw – Digital Manager at Shelter Scotland

Funder’s perspective – How you can use social media to achieve your aims and demonstrate outcomes
John Fellows – Head of Communications, Big Lottery Fund Scotland

Super storytelling – Using simple video & audio to transform your case studies
Rosie McIntosh – Communications Strategy Consultant, Third Sector Lab

Connected housing – How housing associations and social housing charities can utilise social media
Ross McCulloch – Director, Third Sector Lab & Head of Communications, Relationships Scotland

Young people online – Safety, privacy and policy for third sector organisations
Claire Connachan – Senior Communications Development Worker, Youth Scotland

Goal setting – Crafting a simple social media strategy
Leah Lockhart – Director, Relate Lab

Dads rock – Using Facebook, Twitter and more to engage dads, raise funds and campaign
Thomas Lynch – Project Coordinator, Co-founder and Trustee, Dads Rock

Perfect planning – Time and multi-channel management for busy people
Carolyne Mitchell – Information Officer, South Lanarkshire Council

Social Media for Social Good (Glasgow, May 2014) | All the slides

I’m relaxing with a much needed beer after Social Media for Social Good. It was a particularly good line-up of speakers and workshops this time, combining thought provoking talks with genuinely useful workshops – definitely no chaff. Thanks to everyone who ran a workshop or delivered a talk and all of you who made it along. Below are the slides from the day, we’ll be back with another event in three months time…

Using case studies | @RosieHopes

Making Facebook work for regional fundraising | @Lirazelf

Y encourage local people? | @YelpGlasgow

Managing a website redesign | @Conradr

More slides will be added as they come in.

Social Media for Social Good – Glasgow 3rd Dec 2013



Take a colleague or a friend for free. Simply submit two booking forms, clearly stating ‘free place’ under your colleague/friend’s name on the second form. Forms should be sent to before 5pm Fri 14th Nov to qualify. You will be invoiced after the event.

Huge thanks to GCVS for this generous offer!


Scotland’s third sector social media conference returns to Glasgow on Tuesday 3rd December 2013. I’ve worked with GCVS to programme the line-up of speakers and workshops – which is pretty damn impressive if I don’t say so myself. The focus is very much on learning, debate and making connections. We’ve kept ticket prices low so it’s accessible to all budgets. You’re welcome along whether you work in the charity, public or private sector.

Highlights include:

Special Q&A session – Social media and the press
Kenny Farquharson – Deputy Editor, Scotland on Sunday

Lifeboat stories: how and why RNLI work with volunteer press officers in Scotland
Henry Weaver – Press Officer for Scotland, RNLI and Richard Smith PR Manager for Scotland, RNLI

Why on earth are we all using social media anyway?
Sarah Drummond – Co-Founder and Director of Design, Snook

Son, carer and campaigner: raising awareness of dementia carers using digital tools
Thomas Whitelaw – Campaigner, Tommy on Tour and The ALLIANCE

How to avoid the classic social media pitfalls
Craig McGill – Digital Strategist, Weber Shandwick

Full programme and booking form below. Tweet me or leave a comment if you have any questions.

Social Media for Social Good Dec 2013 – Programme

Social Media for Social Good Dec 2013 – Booking Form

Social Media for Social Good – 22nd Nov 2012 – Glasgow

Bookings can now be made for Scotland’s third sector social media conference via the Glasgow Council for the Voluntary Sector (GCVS) website.

Taking place on 22nd Nov at The Albany Learning & Conference Centre in Glasgow, Social Media for Social Good is a day long event packed with expert talks and workshops to help charities, community groups and social enterprises get the most out of social media.

£99 + VAT for 1 delegate, £185 + VAT for 2 delegates

Lunch included

There is a 20% discount available for GCVS members

Scotland’s first Social Media for Social Good conference


Scotland’s first ever all-day third sector social media conference, Social Media for Social Good, will take place on 26th April 2012 at The Albany Learning and Conference Centre, Glasgow.

The event will be packed with amazing talks and a selection of practical workshops, encompassing topics such as video for the web, better blogging, facebook and twitter tips, social media strategy, online fundraising and more.

We’re keen to keep the conference affordable so tickets will be under £100 – they’re going to be available via the GCVS website from 1st March onwards. I’ll let you know the full speaker and workshop line-up soon!

Make 2012 the year your charity gets serious about social media #Scotland

Have a butchers at pages 3 & 4. I’ve helped GCVS put together a digital media training programme for 2012, aided by various #BeGoodBeSocial regulars:

  • Writing for the web – Content strategistic, copywriter and keen cyclist Ann Cook will be hosting this workshop exploring blogs, newsletters, content strategy and more.


  • Social media basics – I’ll be hosting this one, you’ll hear from some people making real headway with social media in the Scottish third sector throughout the day.


  • Using Twitter and Facebook for your organisation – I’ll be joined by Martin Keane, Social Media Strategist with Third Sector Lab and digital chap for SCIAF for this one.


  • Measuring your online success – This workshop will be hosted by Conrad Rossouw of Shelter Scotland. He’ll be giving solid practical advice on how you can measure your impact online.


  • Online fundraising – This one will be hosted by Sara Thomas, fundraiser with MND Scotland. She’ll be haring her experiences of using online fundraising tools  within MND Scotland.


  • Video for the web – #BeGoodBeSocial video expert Erin Maguire will take workshop attendees through the process of planning, shooting, editing and uploading a video from scratch.

Booking details are included in the PDF above.

Thanks to the #SMWgla #BeGoodBeSocial surgeons

Just a very quick post to say thanks to all the kind folks giving up their time for free to help out at our social media surgery for Scottish third sector organisations on 21st Sept.


If you’re coming along you’ll get top-notch advice from one of these lovely people:


There’s tons of great events happening in Glasgow during Social Media Week, you can check out the Be Good Be Social Top Ten for inspirtation.


Social Media Week Glasgow Explained #SMWgla #SMW2011

For the lazy amongst you who haven’t been following the Social Media Week Glasgow blog, this video beautifully illustrates what Social Media Week 2011 is all about.

Remember, as part of #SMWgla, Be Good Be Social – The Surgery will take place at Big Lottery Scotland, Glasgow, on Wed 21st Sept. Free to charities, social entrepreneurs and community groups you’ll get 30 minutes with one of our surgeons.

Tickets available on the Social Media Week site from 6th Sept onwards or sign up for our updates and we’ll email you once they go live.


Presented by Alan Bissett; illustrations by Lauren Currie We Are Snook; production and concept by Inner Ear and twintangibles in collaboration with New Media Corp
Video shot at SocietyM – CitizenM Hotel Glasgow
Music by S-Type beats