Those of you using the new Facebook timeline for pages will notice that you can no longer set a custom application as the default landing tab non-fans see. So no more welcome landing pages badgering people to ‘like to unlock’ content. While the aggressive social media marketeers out there may weep it is a victory for user experience and it should mean that truly engaging, interesting content floats to the surface.
According to TechCrunch default landing tabs only drive 10% of the total page app traffic. 90% comes from published links and ads, which still function the same without the default landing tab capability. Theoretically therefore it could only cause a maximum of a 10% drop in page app traffic, much of the way pages use apps will stay the same.
So is the death of the Facebook page default landing tab a good thing for users?