Facebook timeline for pages means the death of ‘Like to Unlock’ – good riddance

Good Luck!

Those of you using the new Facebook timeline for pages will notice that you can no longer set a custom application as the default landing tab non-fans see. So no more welcome landing pages badgering people to ‘like to unlock’ content. While the aggressive social media marketeers out there may weep it is a victory for user experience and it should mean that truly engaging, interesting content floats to the surface.

According to TechCrunch default landing tabs only drive 10% of the total page app traffic. 90% comes from published links and ads, which still function the same without the default landing tab capability. Theoretically therefore it could only cause a maximum of a 10% drop in page app traffic, much of the way pages use apps will stay the same.

So is the death of the Facebook page default landing tab a good thing for users?

Wouldn’t it be nice if charity annual reports were more interactive?

Someone forwarded me on a video about an electronics magazine for the iPad today which, to be honest, sounded like the dullest thing I’d ever heard of. I reluctantly had a look and I was amazed at how interactive and engaging they’d managed to make a magazine about ‘and’ & ‘not’ gates [Higher Physics is as far as my electronics knowledge extends]. Soldering irons aside, the eTech app from RS Components is pretty similar to the Wired and New Yorker iPad apps:

[youtube http://www.youtube.com/watch?v=S3bxQOuvp14?rel=0]

I’ve not suddenly become an electronics blogger, my interest lies in the possible uses of this technology within the charity sector. We’ve all seen web-based annual reports but are there any non-profits who have put together an annual report that really captures the imagination in this way?

If you’ve got an example you can share I’d love to hear from you – leave a comment or tweet me.