Scotland’s first third sector social media conference

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Bookings can now be made for Scotland’s first full-day third sector social media conference – Social Media for Social Good – via the GCVS website. Full programme below.

When: 9am – 4.30pm Thursday 26th April 2012

Where: The Albany Learning and Conference Centre, 44 Ashley St, Glasgow, G3 6DS

Price: £99 for one delegate. £185 for two. Further 20% discount for GCVS members. Prices exc VAT.

We’ve teamed up with Glasgow Council for the Voluntary Sector to bring you an amazing line-up of speakers and interactive workshops to help you get the most out of digital media for your charity, community group or social enterprise. 

Social media has transformed the way the third sector campaigns, raises funds, sells, recruits volunteers and raises awareness. The online world has truly transformed the way we engage with our beneficiaries, the public & key influencers.

Social media is no longer a ‘nice to have’ element of your marketing, PR, campaigning and fundraising mix – it’s an essential tool which can transform the way your organisation connects with the world.

Our one day conference will be anything but dull, we’ll be exploring key case studies, the latest digital media trends and providing you with the skills you need to make a mark with social media.

As well as being an amazing learning experience, ‘Social media for social good’ is a great networking opportunity. Our event is suitable for charities, community groups, social enterprises and other third sector organisations as well as public or private orgs looking to connect with the sector.

 

Programme

9.00am Registration & Tea/Coffee

 

9.30am Speaker: 

Ross McCulloch – Third Sector Lab & Be Good Be Social

Third sector social media – A look at why we cannot ignore digital & what 2012 has in store

 

9.45am Workshop Slot One – choice of 4 workshops:

 

– Conrad Rossouw – Digital Manager, Shelter Scotland 

Measuring success – Social media monitoring and analysis

 

– Anna Cook – Content strategist and web copywriter

Better blogging – Making your blog work for your organisation

 

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF

Facebook tactics – Getting the most out of the world’s biggest social network

 

– Kate Henderson and June MacLeod – GCVS 

Inbox heaven – Creating email newsletters that people actually want to read

 

11.00am Tea & Coffee break

 

11.15am Workshop Slot Two – choice of 4 workshops:

 

– Conrad Rossouw – Digital Manager, Shelter Scotland 

Measuring success – Social media monitoring and analysis

 

– Anna Cook – Content strategist and web copywriter

Better blogging – Making your blog work for your organisation

 

– Martin Keane – Social Media Strategist, Third Sector Lab & Online Marketing Officer, SCIAF

Twitter tactics – How your organisation can make 140 characters work for you

 

– Kate Henderson and June MacLeod – GCVS 

Inbox heaven – Creating email newsletters that people actually want to read

 

12.30pm Lunch in the Albany Cafe

 

1.20pm Speaker:

Jamie Livingstone – Communications and Campaigns Manager, Oxfam Scotland

Digital influencer – How social media can play a key role when working with journalists, politicians and beyond. (15mins talk and 5 mins Q&A)

 

1.40pm Workshop slot Three – choice of 4 workshops:

– Sara Thomas – Fundraiser, MND Scotland 

Money talks – Online fundraising & social media

 

– Martin Dewar – Digital Director, Young Scot

Young people – Engaging with 11 to 26 yr olds online

 

– Ross McCulloch – Founder, Third Sector Lab & Be Good Be Social

Back to basics – Creating the world’s quickest social media strategy

 

– Alison Hutcheson – Founder, Woods Noble Media

Storytelling with video – Making online videos that people connect with 

 

2.55pm Workshop slot Four – choice of 4 workshops:

 

– Sara Thomas – Fundraiser, MND Scotland 

Money talks – Online fundraising & social media

 

– Martin Dewar – Digital Director, Young Scot

Young people – Engaging with 11 to 26 yr olds online

 

– Workshop Host TBC – Blackbaud Europe

Fundraising on the move – Getting the most out of mobile technology

 

– Alison Hutcheson – Founder, Woods Noble Media

Storytelling with video – Making online videos that people connect with

 

4.10pm Speaker:

Ed Henderson – Jack Draws Anything

The little boy with the big art – How six year old Jack Henderson raised over £31,000 for charity with a little help from social media. (15 mins talk and 5 mins Q&A)

 

4.30pm Closing comments

 

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