All the slides from Social Media for Social Good | Glasgow, December 2014

Here’s all the slides from Scotland’s leading conference for people passionate about social media for social good. We’ll be back in May 2015 with a fresh line-up of workshops and speakers. Oh and a new title for the event itself, watch this space.

Sticky Content: Tons of content ideas for Facebook, Twitter, LinkedIn, your blog and beyond
Ross McCulloch – Director, Third Sector Lab

Goal setting – Crafting a simple social media strategy
Leah Lockhart – Director, Relate Lab

Dads rock – Using Facebook, Twitter and more to engage dads, raise funds and campaign
Thomas Lynch – Project Coordinator, Co-founder and Trustee, Dads Rock

Young people online – Safety, privacy and policy for third sector organisations
Claire Connachan – Senior Communications Development Worker, Youth Scotland

Super storytelling – Using simple video & audio to transform your case studies
Rosie McIntosh – Communications Strategy Consultant, Third Sector Lab

#Icebucketchallenge lessons – How Facebook propelled MND Scotland’s biggest ever fundraising campaign

Iain McWhirter – Head of Fundraising and Volunteering at MND Scotland

#Indyref uncovered – Social media lessons from the Scottish Referendum campaign
Kevin Gilmartin – Digital Communications Officer at Glasgow University (Previously Digital Media Producer at Yes Scotland)

One man mission – How an award winning campaigner uses social media to raise awareness of dementia
Tommy Whitelaw – Project Engagement Lead, Health & Social Care Alliance Scotland

Building buzz – How social media could transform your next event
Sara Thomas – Event Coordinator at Beltane Fire Society

Perfect planning – Time and multi-channel management for busy people
Leah Lockhart – Director, Relate Lab

Search engine secrets – Using SEO for awareness raising, fundraising and more
Conrad Rossouw – Digital Manager at Shelter Scotland

Become a #socialmediasanta and give a homeless child a Christmas to remember

12th Dec is the final submission date for gifts.

For the last three years the good people of Twitter have come together to give homeless children across Scotland a Christmas to remember. Shelter Scotland have hundreds of boys and girls – aged from 6 months to 16 years – at their families projects who might not get a present this year. There’s over 4000 kids homeless in Scotland right now.

Us Twitter users can make a real difference to these children, so why not join us as a #SocialMediaSanta. Here’s how:

– Check out this year’s best books for kids, top toys and great games. Lots of which are under a tenner.

– Select an online retailer or support a local toy shop and pick a gift.

– If buying online: Add to Basket, use Shelter’s address at checkout (below) and add a wee message using the ‘gift’ option if available. Shelter Scotland would like to thank you personally for your gift.

– If buying in a local toy shop: Send to Shelter Scotland (address below) or drop it off at their office. Include ‘#socialmediasanta’ and your contact details on the outside of the parcel if possible. Shelter Scotland would like to thank you personally for your gift.

– Voila. You’ve made a kid who might not have otherwise got a present very happy this year.

Here’s the full address for Shelter Scotland, they’ll be distributing presents to the families projects in Glasgow, South Lanarkshire, Dumfries and Dundee:

Social Media Santa, Shelter Scotland, Scotiabank, 6 South Charlotte street, Edinburgh, EH2 4AW

I’m not sending out cheesy corporate gifts this year, instead I’ll be sending a present on behalf of each of my clients. Lets make it a really special Christmas. Help spread the word by sharing this blog post and using the #SocialMediaSanta hashtag across Twitter, Facebook and Instagram. Why not take a photo of the gift you bought and use the hashtag!

I’m now Head of Communications at Relationships Scotland

Well the post title says it all really. I now have the pleasure of working with national counselling, mediation and family support charity Relationships Scotland as their Head of Communications – two days per week.  I’m incredibly excited about this new position and look forward to getting started later this month.

I’ll be splitting my week between the Head of Comms role and my position as Director of Third Sector Lab. Things have grown considerably at Third Sector Lab – we now have a much bigger team providing social media training & strategy development, social media support for events and website design. We’ve also got a much-needed new website for the Lab in the pipeline. Here’s just a few of the organisations we feel privileged to call recent clients:

  • SCVO
  • Relate
  • Oxfam Scotland
  • Lifelink
  • Dunfermline Advocacy
  • SCLD
  • Inspiring Scotland
  • GCVS
  • The Conservation Volunteers
  • Voluntary Action Fund

As well as being an incredibly exciting role, the Head of Comms position with Relationships Scotland is really important from a business point of view. It keeps me grounded in the reality of the challenges Scottish charities face. Not every organisation has a whacking great comms budget and most certainly don’t have the privilege of a full-time comms team – that’s something we always bear in mind at Third Sector Lab.

I’m looking forward to connecting with lots of you in my new role at Relationships Scotland while continuing to develop the digital media work we do at Third Sector Lab.