All the slides from Social Media for Social Good | Glasgow, December 2014

Here’s all the slides from Scotland’s leading conference for people passionate about social media for social good. We’ll be back in May 2015 with a fresh line-up of workshops and speakers. Oh and a new title for the event itself, watch this space.

Sticky Content: Tons of content ideas for Facebook, Twitter, LinkedIn, your blog and beyond
Ross McCulloch – Director, Third Sector Lab

Goal setting – Crafting a simple social media strategy
Leah Lockhart – Director, Relate Lab

Dads rock – Using Facebook, Twitter and more to engage dads, raise funds and campaign
Thomas Lynch – Project Coordinator, Co-founder and Trustee, Dads Rock

Young people online – Safety, privacy and policy for third sector organisations
Claire Connachan – Senior Communications Development Worker, Youth Scotland

Super storytelling – Using simple video & audio to transform your case studies
Rosie McIntosh – Communications Strategy Consultant, Third Sector Lab

#Icebucketchallenge lessons – How Facebook propelled MND Scotland’s biggest ever fundraising campaign

Iain McWhirter – Head of Fundraising and Volunteering at MND Scotland

#Indyref uncovered – Social media lessons from the Scottish Referendum campaign
Kevin Gilmartin – Digital Communications Officer at Glasgow University (Previously Digital Media Producer at Yes Scotland)

One man mission – How an award winning campaigner uses social media to raise awareness of dementia
Tommy Whitelaw – Project Engagement Lead, Health & Social Care Alliance Scotland

Building buzz – How social media could transform your next event
Sara Thomas – Event Coordinator at Beltane Fire Society

Perfect planning – Time and multi-channel management for busy people
Leah Lockhart – Director, Relate Lab

Search engine secrets – Using SEO for awareness raising, fundraising and more
Conrad Rossouw – Digital Manager at Shelter Scotland

Social Media for Social Good – Glasgow 5th Dec 2014

Scotland’s third sector social media conference returns to Glasgow on 5th December 2014. I’ve worked with GCVS to programme the line-up of speakers and workshops – which is pretty damn impressive if I don’t say so myself. The focus is very much on learning, debate and making connections. We’ve kept ticket prices low so it’s accessible to all budgets. You’re welcome along whether you work in the charity, public or private sector.

Workshops and talks include:

#Indyref uncovered – Social media lessons from the Scottish Referendum campaign
Kevin Gilmartin – Digital Communications Officer at Glasgow University (Previously Digital Media Producer at Yes Scotland)

#Icebucketchallenge lessons – How Facebook propelled MND Scotland’s biggest ever fundraising campaign
Iain McWhirter – Head of Fundraising and Volunteering at MND Scotland

One man mission – How an award winning campaigner uses social media to raise awareness of dementia
Tommy Whitelaw – Project Engagement Lead, Health & Social Care Alliance Scotland

Search engine secrets – Using SEO for awareness raising, fundraising and more
Conrad Rossouw – Digital Manager at Shelter Scotland

Funder’s perspective – How you can use social media to achieve your aims and demonstrate outcomes
John Fellows – Head of Communications, Big Lottery Fund Scotland

Super storytelling – Using simple video & audio to transform your case studies
Rosie McIntosh – Communications Strategy Consultant, Third Sector Lab

Connected housing – How housing associations and social housing charities can utilise social media
Ross McCulloch – Director, Third Sector Lab & Head of Communications, Relationships Scotland

Young people online – Safety, privacy and policy for third sector organisations
Claire Connachan – Senior Communications Development Worker, Youth Scotland

Goal setting – Crafting a simple social media strategy
Leah Lockhart – Director, Relate Lab

Dads rock – Using Facebook, Twitter and more to engage dads, raise funds and campaign
Thomas Lynch – Project Coordinator, Co-founder and Trustee, Dads Rock

Perfect planning – Time and multi-channel management for busy people
Carolyne Mitchell – Information Officer, South Lanarkshire Council

Social Media for Social Good (Glasgow, May 2014) | All the slides

I’m relaxing with a much needed beer after Social Media for Social Good. It was a particularly good line-up of speakers and workshops this time, combining thought provoking talks with genuinely useful workshops – definitely no chaff. Thanks to everyone who ran a workshop or delivered a talk and all of you who made it along. Below are the slides from the day, we’ll be back with another event in three months time…

Using case studies | @RosieHopes

Making Facebook work for regional fundraising | @Lirazelf

Y encourage local people? | @YelpGlasgow

Managing a website redesign | @Conradr

More slides will be added as they come in.

#DigitalAngus Free Webinars – March & April

This post was edited on 11th March to simplify the sign-up process.

Back in January I helped Angus Council programme the first #DigitalAngus event, bringing together people interested in social media for social good. One of the key pieces of feedback from attendees was the need for additional follow-up support. With that in mind I’m hosting a series of webinars hosted on Google+ covering Twitter Essentials, Social Media Strategy, Content Planning and Facebook Essentials. Full details and dates below.

If you’d like to take part please click the link(s) below related to the webinar(s) you’d like to attend. Please note places are very limited.

Twitter Essentials Google+ Hangout – Wed 12th March 1-2pm
Whether you’re new to Twitter or you’re just unclear about how it will work for your organisation this webinar is for you. We’ll discuss the importance of identifying your audiences and setting goals. We’ll look at key tools for cutting through the mass of information, including hashtags, twitter lists and dashboards like Hootsuite. You’ll come away from this session with an understanding of how Twitter can help you get your job done.

Social Media Strategy Google+ Hangout – Thu 20th March 2-3pm
Your time is precious, don’t use social media just because everyone else is. During this webinar we’ll explore the four key elements of a social media strategy: goal setting, a social media audit, deciding what you’ll say and measurement. You’ll come away with an understanding of how to align audiences to channels, making sure you get the most out of the time you spend online.

Content Planning Google+ Hangout – Wed 26th March 2-3pm
If you spend Monday morning looking at your Facebook Page or your blog wondering what on earth you’re going to talk about then this webinar is for you. Content planning is a simple but essential part of your social media strategy, giving your online presence more focus and, hopefully, more success. You’ll come away from this session with the skills needed to create a simple content calendar covering the next 12 months.

Facebook Essentials Google+ Hangout – Wed 2nd April 2-3pm
With over 1 billion user worldwide Facebook is still the social media powerhouse. That said, many charities don’t understand how to get the most out of the channel. This webinar will look at the simple technical set-up of a Page or Group and, more importantly, how you create content that really connects with your audience in a crowded world. You’ll come away from this session with a more succinct understanding of how Facebook can benefit your organisation.

Social Media for Social Good – Glasgow 3rd Dec 2013

SPECIAL EARLYBIRD £99 BUY-ONE-GET-ONE-FREE TICKETS

OFFER EXPIRES 5PM FRIDAY 14TH NOVEMBER 2013

Take a colleague or a friend for free. Simply submit two booking forms, clearly stating ‘free place’ under your colleague/friend’s name on the second form. Forms should be sent to john.robertson@gcvs.org.uk before 5pm Fri 14th Nov to qualify. You will be invoiced after the event.

Huge thanks to GCVS for this generous offer!

 

Scotland’s third sector social media conference returns to Glasgow on Tuesday 3rd December 2013. I’ve worked with GCVS to programme the line-up of speakers and workshops – which is pretty damn impressive if I don’t say so myself. The focus is very much on learning, debate and making connections. We’ve kept ticket prices low so it’s accessible to all budgets. You’re welcome along whether you work in the charity, public or private sector.

Highlights include:

Special Q&A session – Social media and the press
Kenny Farquharson – Deputy Editor, Scotland on Sunday

Lifeboat stories: how and why RNLI work with volunteer press officers in Scotland
Henry Weaver – Press Officer for Scotland, RNLI and Richard Smith PR Manager for Scotland, RNLI

Why on earth are we all using social media anyway?
Sarah Drummond – Co-Founder and Director of Design, Snook

Son, carer and campaigner: raising awareness of dementia carers using digital tools
Thomas Whitelaw – Campaigner, Tommy on Tour and The ALLIANCE

How to avoid the classic social media pitfalls
Craig McGill – Digital Strategist, Weber Shandwick

Full programme and booking form below. Tweet me or leave a comment if you have any questions.

Social Media for Social Good Dec 2013 – Programme

Social Media for Social Good Dec 2013 – Booking Form