Facebook has a hideous UI and they change the site more than I change my underwear. Like it or loathe if you’re looking to engage with your users or donors your charity needs to pay attention to Facebook.
In no particular order, here’s ten must-read Facebook resources for non-profits:
If the concept of using Facebook for your non-profit is totally new to you then Jeff Bullas’s blog is the best place to start. His guide to Facebook takes you right through from the sign-up process to tips on designing an engaging fan page.
If you prefer browsing through slides to reading a lengthy article then David Griner’s Facebook for Non-Profits Slideshare is for you. He gives an excellent overview of how nonprofits can leverage the popularity and resources of Facebook.
The age old question. Tim Davies looks at when you should choose one over the other.
Mashable’s guide is aimed at donors as opposed to organisations. Some of the examples given should hopefully help you think about more imaginative ways you can engage with potential donors on Facebook.
John Carnell’s how-to guide is a must-read if you’re interested in taking donations via your Facebook page.
You’ve had the how-to, here’s the how-not. Worth a read if you want to avoid making some common mistakes on Facebook.
Another article from Mashable, these four pages highlight the best use of photos, tools, custom apps and sheer simplicity.
Interesting Squidoo lens showcasing the top ten Facebook charity-specific apps.
Frank Barry’s guest post on Beth Kanter’s blog is a short read but provides four key tips to being thoughtful, strategic and knowledgeable when using Facebook for your charity.
Once you’ve got a presence on Facebook you can start to help your donors understand how they can use their Facebook profile to help your cause. Have a peek at this top ten from Just Giving and share some of the ideas with your donors.
Did you find the list above useful? Do you know of another useful how-to guide or article on Facebook for non-profits?
Leave a comment below. Shamless plugs welcome.